Reimagining how people come together
We're a mission-based studio working on new ways to bring people together.
Reimagining how people come together
We're a mission-based studio working on new ways to bring people together.
Reimagining how people come together
We're a mission-based studio working on new ways to bring people together.
We are Secret City.
Secret City is a digital and location based experience design studio.
We're a multi-disciplinary team that builds digital and IRL experiences rooted in immersive story-telling, social mechanics and user experience design.
Our Mission
Make playful experiences that bring people together around shared stories in unexpected places.
Our Vision
Everyone plays a part in an epic story.
It started with an empty room
From our roots as the originators of escape rooms in Toronto to exploring castles, tunnels, villages, forts, digital spaces, and the high seas:
2014
Escape from the Mysterious Room
Escape from the Time Travel Lab
Escape from the Tower
Escape from the Bank
Escape from the Cursed Forest
2015
2016
King of the Bootleggers
Station M
Lost & Found in Chinatown
Trapped in a Room with a Zombie
The Legend of Zelda
Escape from the Red Room
2017
2018
Where Dark Things Dwell
Murdoch Mysteries
The Trial of the Mad Fox Society
The Dragon's Song
Big Top Battle
T.O. Game Show
2019
2020
Virtual Trivia
Virtual & Remote Escape Games
Escape the Ghost Ship
MasterHealth
Flexspace
Snapchat
Whisper
Toybox
2021
2022
Zombie Apocalypse
Meet the team
Meet our world-class multi-disciplinary team pushing the boundaries of experience design.
Tina’s career started in her basement, directing her little cousins to perform epic plays for the rest of her family. Since then she’s completed a BSc in Psychology, an MBA and a post-grad certificate in media studies. After that she worked as a product designer in the tech industry for over 10 years and is currently leading the world’s best creative team at Secret City who create epic immersive experiences.
Tina Keenan
Managing Director & Co-Founder
Tina Keenan
Managing Director & Co-Founder
Kevin has always loved creating unique experiences in interesting environments, from crafting strange site-specific installations in art school to spending years putting on DIY concerts in offbeat venues. When he played his first escape room, he knew that a company like Secret City was the perfect place to blend his childhood love of puzzles and mystery with a passion for immersive world-building and storytelling.
Kevin Parnell
Head of Creative
Kevin Parnell
Head of Creative
Amy is a Leonardo type with experience in many design disciplines and a closet full of half-finished art projects. She has led human-centered design teams for over a decade and is passionate about helping young designers grow. Amy also has a BDes in Environmental Design and an MSc in Urban Design in Development from University College London where she learned how to put people at the center of her work.
Amy Stuart
Head of Design
Amy Stuart
Head of Design
Usman Basharat
Head of Finance & Operations
Kelsea Knowles-Au
Producer
Michael Masukawa
Strategy & Business Development
Julianna Udvari
Product Designer
Kyle Panilan
Junior Product Designer
Bryan Weiser
Game Designer
Jesse Gazic
Game Designer
Lorenzo Damani
Studio Builder
Mike LeClair
Marketing Specialist & Content Creator
Patrick Keenan
Technical Advisor & Co-Founder
Michael Keenan
Advisor & Co-Founder
Amy is a Leonardo type with experience in many design disciplines and a closet full of half-finished art projects. She has led human-centered design teams for over a decade and is passionate about helping young designers grow. Amy also has a BDes in Environmental Design and an MSc in Urban Design in Development from University College London where she learned how to put people at the center of her work.
Amy Stuart
Head of Design
Writing my bio!
Usman Basharat
Head of Finance & Operations
With a degree in Fine Art with a specialization in criticism & curation, and a lifetime working in hospitality, Kelsea is not just an artist; she's a maestro of imagination and an arbiter of taste. Curating personalized restaurant recommendations or giving unsolicited fashion advice, Kelsea revels in the art of guidance. Having cut her teeth in the fast-paced world of hospitality, she's recently taken a leap into the world of production which keeps her on toes nonetheless. Kelsea thrives in the excitement of the behind-the-scenes action, where every project is a masterpiece waiting to happen.
Kelsea Knowles-Au
Producer
Michael Masukawa is a Business Development, Strategy and Partnerships executive who hails from Southern California where he grew up 30 minutes away from Disneyland and Knott’s Berry Farm. He worked in Film & TV for many years before jumping into VR, Gaming, and Location-Based Entertainment, working for companies like Bad Robot, ABC TV Studios, Piller/Segan, Hasbro, eOne and Secret Location.
Michael Masukawa
Strategy & Business Development
Julianna is a Product Designer specializing in user experience and product strategy. Over the course of her career, she has collaborated with teams across various domains, from early-stage startups, established to tech companies, and everything in between. Bringing a principled yet playful touch to every project, Julianna creates designs that spark genuine connections. A true Cancer who's a total homebody. Trying to perfect her spicy margarita recipe. Will shush you if you talk during a movie. Can't do a cartwheel.
Julianna Udvari
Product Designer
Kyle dives into each of his projects fueled by a relentless pursuit of self-growth and a bundle of creativity. As a budding product designer, he has made it his mission to create purposeful experiences and elegant solutions with people at the centre of every design decision. Kyle also brings along with him an entrepreneurial spirit that manifests in innovative solutions and a proactive approach to challenges in the design landscape.
Kyle Panilan
Junior Product Designer
Bryan is a game designer for Secret City. After achieving a degree in interactive arts and science, he returned to Toronto to follow the fun and got immersed into the world of escape games. He is always thinking about the way players play, and what would be the next unexpected moment for people to discover and enjoy. Outside of work, If you don’t catch him performing improv comedy around Ontario, you’ll likely find him at a diner ordering the French toast.
Bryan Weiser
Game Designer
Jesse has been obsessed with building worlds for as long as he can remember. From hand-drawing new levels for his favourite video games to creating elaborate Dungeons & Dragons campaigns, all of his work in narrative, theatre, and game design has led him to Secret City. He’s worked principally on The Dragon’s Song, Escape the Ghost Ship, and Zombie Apocalypse, with plenty of other projects along the way. Outside of Secret City, you’ll probably find him at a board game cafe or your local library.
Jesse Gazic
Game Designer
Writing my bio!
Lorenzo Damani
Studio Builder
Writing my bio!
Mike LeClair
Marketing Specialist & Content Creator
Writing my bio!
Patrick Keenan
Technical Advisor & Co-Founder
Writing my bio!
Michael Keenan
Advisor & Co-Founder
Writing my bio!
Usman Basharat
Head of Finance & Operations
With a degree in Fine Art with a specialization in criticism & curation, and a lifetime working in hospitality, Kelsea is not just an artist; she's a maestro of imagination and an arbiter of taste. Curating personalized restaurant recommendations or giving unsolicited fashion advice, Kelsea revels in the art of guidance. Having cut her teeth in the fast-paced world of hospitality, she's recently taken a leap into the world of production which keeps her on toes nonetheless. Kelsea thrives in the excitement of the behind-the-scenes action, where every project is a masterpiece waiting to happen.
Kelsea Knowles-Au
Producer
Michael Masukawa is a Business Development, Strategy and Partnerships executive who hails from Southern California where he grew up 30 minutes away from Disneyland and Knott’s Berry Farm. He worked in Film & TV for many years before jumping into VR, Gaming, and Location-Based Entertainment, working for companies like Bad Robot, ABC TV Studios, Piller/Segan, Hasbro, eOne and Secret Location.
Michael Masukawa
Strategy & Business Development
Julianna is a Product Designer specializing in user experience and product strategy. Over the course of her career, she has collaborated with teams across various domains, from early-stage startups, established to tech companies, and everything in between. Bringing a principled yet playful touch to every project, Julianna creates designs that spark genuine connections. A true Cancer who's a total homebody. Trying to perfect her spicy margarita recipe. Will shush you if you talk during a movie. Can't do a cartwheel.
Julianna Udvari
Product Designer
Kyle dives into each of his projects fueled by a relentless pursuit of self-growth and a bundle of creativity. As a budding product designer, he has made it his mission to create purposeful experiences and elegant solutions with people at the centre of every design decision. Kyle also brings along with him an entrepreneurial spirit that manifests in innovative solutions and a proactive approach to challenges in the design landscape.
Kyle Panilan
Junior Product Designer
Bryan is a game designer for Secret City. After achieving a degree in interactive arts and science, he returned to Toronto to follow the fun and got immersed into the world of escape games. He is always thinking about the way players play, and what would be the next unexpected moment for people to discover and enjoy. Outside of work, If you don’t catch him performing improv comedy around Ontario, you’ll likely find him at a diner ordering the French toast.
Bryan Weiser
Game Designer
Jesse has been obsessed with building worlds for as long as he can remember. From hand-drawing new levels for his favourite video games to creating elaborate Dungeons & Dragons campaigns, all of his work in narrative, theatre, and game design has led him to Secret City. He’s worked principally on The Dragon’s Song, Escape the Ghost Ship, and Zombie Apocalypse, with plenty of other projects along the way. Outside of Secret City, you’ll probably find him at a board game cafe or your local library.
Jesse Gazic
Game Designer
Writing my bio!
Lorenzo Damani
Studio Builder
Writing my bio!
Mike LeClair
Marketing Specialist & Content Creator
Writing my bio!
Patrick Keenan
Technical Advisor & Co-Founder
Writing my bio!
Michael Keenan
Advisor & Co-Founder
Writing my bio!
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Do you think you'd be a good fit?
We’re always looking to meet talented creatives, designers, producers, builders, and puzzlers. Check our careers page for opportunities.
Design your next adventure
Design your next adventure
© 2023 Secret City Studio. All rights reserved.
© 2023 Secret City Studio. All rights reserved.